"Almost ten years ago, I left a successful position and career in advertising in the automotive industry. European communications manager, in charge of tv advertising, print, and most marketing for the whole of Europe, I chose instead to follow my dream and attempt a career in opera direction.
I realise now that my old career did give me more than I had expected - with over 45 TV adverts under my belt, experience in casting, working with directors during shoots, editing, etc. I developed a creative and listening instinct that I use everyday.
But what made the difference was meeting John Cox - he saw something in me and invited me to observe him in Los Angeles as he directed Kiri Te Kanawa in Vanessa.
The next day I resigned, put my flat on the market and went back to the bottom of the ladder. This was the beginning of a friendship with John, an apprenticeship and a new life. I never looked back and still regularly pinch myself as I direct students or International stars in pub theatres or large national companies.
This week, I directed Kiri Te Kanawa at the Royal Opera House, Covent Garden, as the Duchesse de Krakenthorp in the revival of La Fille du regiment. ” - BRUNO RAVELLA , Opera Director